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Marketing Tools

Since I am often asked for my recommendations for products and services that can help create visibility and attract more clients, I have created this list of top-notch marketing tools to help you grow your business.

Article Distribution
You’ve written articles that showcase your expertise. Great!  Now you’ve got to actually get them into the hands of people who are interested in what you have to say.

There are literally hundred and hundreds of places to submit your articles for distribution, and each one seems to have its own set of rules for submitting.,  It’s both time-consuming and frustrating to post your articles manually one by one.   The solution? Let someone else do it for you!

Audio
Add audio to your Web site. Record teleclassess and conference calls.  Send audio greetings.  Great support and a free trial.

Autoresponders
Stay in touch with clients and prospects by sending automated follow-up messages and newsletters.  This is one of the top autoresponder providers on the net.

Buttons
All Web sites need buttons and since this site provides a large variety of butoons that are free, this is a good resource for those on a budget.

Copywriting
You can have the greatest product or service in the world, but if you can’t communicate its features and benefits in a compelling manner, you won’t attract the customers you need. Here are three great resources that I have used. They’re in different formats and each will help you create copy that both sizzles and sells.

Each of these has been created by a different Internet marketing guru and I highly recommend them all. 

  • Fill in the blank software. This is easy as pie.  Just fill in the blanks, select colors and backgrounds, click a button, and out pops a professional looking and compelling sales letter for your Web site.
  • Sales letter templates created by one of the best copywriters on the Web.  Lots to choose from.  Just personalize them with your own information and in just a few minutes you’ve got a powerful marketing letter.
  • A step-by-step guide that shows you how to master and use the incredible power of irresistible and unstoppable words that sell.  You won’t believe the price of this amazing resource!

E-zines
One of the best ways to keep your name in front of your target market is by publishing an e-mail newsletter or “e-zine.” This is hands down the best resource on the market for helping you create an e-zine that will bring you business.

Information Products
Turn your knowledge into revenue.  You’ll find tons of information here that shows you how to brainstorm, create, produce, and sell your own infoproduct(s).

Online Marketing
This has got to be the most comprehensive “how-to” book out there. I don’t think there is anything that hasn’t been covered here. You’ll learn everything you need to know to build an online presence  how to find/develop products, setting your price, getting traffic, search engine optimization, selecting shopping carts and so much more.  This is where a lot of the online marketing superstars got their start.

Radio Publicity
Did you know that American radio stations need 10,000 guests PER DAY to fill their shows?  If you have expertise you can share, they need YOU.  Find out how to get yourself booked solid so you can promote your products and services and begin to attract clients galore.

Referral System
You can take a free test drive of the world's  best relationship-building and referral-generating tool.  This is by far the best i have ever seen or used and I highly recommend it. I highly recommend it. www.GetReferralsGalore.com

Speaking
One of the best ways to create visibility for your business is to speak in front of a group of people who want to hear what you have to say.  This site is not only full of resources for speakers—and wannabe speakers - it is also one of the best resources around to help small businesses make their Internet marketing efforts kick into gear.